What is iGaming (and how big is it)?

iGaming covers online casino, sports betting (including fantasy), poker, lotteries, and related games of chance. The model is simple: users register and perform an action such as a deposit; advertisers or programs pay affiliates when that action happens.

For our purposes, the takeaway is straightforward: the niche is big, regulated, and still growing, with strong demand across Asia, LATAM, parts of Europe, and other regions highlighted later in this guide.

Put simply, what is gambling traffic? It's the paid or organic audience interested in casino, betting, poker or lotteries who land on your page and can register or deposit.

iGaming Overview
iGaming Ad Formats

Where can you actually run iGaming ads today?

Across your sources, several formats consistently show up as top performers for iGaming:

  • Pop/Popunder — high-volume format that sends users straight to your landing page
  • In-Page Push / Social Bar — on-page push-style and widget creatives with multiple templates
  • Interstitials and Native/Display — used to showcase bonuses and fit editorial environments

Practical takeaway: if you need scale fast, start with Pop/Popunder and pair it with In-Page Push/Social Bar for engagement. Add interstitial/native where you have strong bonuses to show.

How do payouts work (CPL, CPA/FTD, RevShare, Hybrid)?

Your sources describe four common payout models in iGaming affiliate marketing:

CPL

Cost per Lead - paid when registration is completed

CPA/FTD

Cost per Action - paid when first deposit occurs

RevShare

Revenue Share - ongoing share of player's revenue

Hybrid

Mix of fixed CPA + RevShare models

How many creatives do you really need?

For In-Page Push/Social Bar, testing multiple creatives at once is the norm. Your sources recommend:

  • Running up to ~15 creatives to find winners early
  • Having at least 5–10 creatives in rotation for iGaming campaigns
  • Tracking each creative with IDs to measure performance accurately

On landers/pre-landers, include licenses/age marks, clear bonus terms, testimonials, and fast load times as trust drivers.

Buy iGaming ads
iGaming Creatives

Can you advertise safely on Google, Facebook, and beyond?

Google Ads

Gambling certification required, target approved GEOs, add responsible gaming information

Meta (Facebook/Instagram)

Written permission and proper licensing required; comply with local laws

X (Twitter)

Prohibits iGaming ads unless targeting allowed countries; authorization may be required

General Rules

Only promote where legal, 18+/21+, include responsible-gaming messaging

Which countries should you start with?

Your sources name a wide range of profitable countries including USA, India, Indonesia, Bangladesh, Germany, Brazil, Mexico, and many others across Tier-1 and Tier-2/3 markets.

Practical advice: Mix 1–2 higher-payout Tier-1 geos with 2–3 Tier-2/3 geos where costs are friendlier. Localize copy, currency, and banking options.

If your immediate goal is cheap gambling traffic, begin with Tier-2/3 markets and reinvest learnings into stricter Tier-1 geos.

iGaming GEOs

How do you set bids, caps, and timing the smart way?

Budgets & Caps

Set daily + hourly caps, frequency capping of 1/24 or 1/48 to avoid user fatigue

Timing

Start with 08:00–23:00 local time, adjust by stats; weekends can shift later

Bidding

Use platform's Traffic Estimator for competitive bid, consider Smart CPM model

Optimization

Launch broad, then create whitelist of high-quality placements, blacklist drains

Which Social Bar / In-Page Push templates should you use first?

Social Bar unit serves up to ~10B monthly impressions with 20+ templates across four creative types:

  • In-Page Push
  • Icon notifications
  • Custom widgets
  • Full-page Interstitials

Recommended: Start with 1–2 Interstitials that clearly state the bonus, 2–3 In-Page Push variations, and an Icon notification for lightweight reach.

Should you try Telegram Mini-Apps?

Telegram ads inside Mini-Apps and bots are a fresh, engaging source—especially across Asia, Eastern Europe, South America.

Reported upsides: High engagement, lower ad fatigue, localized reach with geo/interest placements, segmentation by Premium users and wallet status.

How to use: Keep in separate test budget. Localize creatives for the market, measure against your Pop/Push stack.

What's your next move?

The sources you shared converge on a simple plan: start with Pop for volume and In-Page Push/Social-style units for engagement; set bids, caps, and time ranges deliberately; and test multiple templates and landers with clean tracking.

Expand into strong GEOs (many in Tier-2/3) but always check local rules and platform requirements. When you're ready for a new edge, pilot Telegram Mini-Apps in regions where chat ecosystems are strong.

Follow this structured approach to build and scale iGaming campaigns efficiently and safely.

Buy iGaming ads